While everyone else was busy trying to keep up with iPhone, we were busy creating amazing new features that make iPhone more powerful, easier to use and more indispensable than ever. The result is iPhone 4. The biggest thing to happen to iPhone since iPhone.

People have been dreaming about video calling for decades. iPhone 4 makes it a reality. With just a tap, you can wave hello to your kids, share a smile from across the globe or watch your best friend laugh at your stories — iPhone 4 to iPhone 4 or to the new iPod touch over Wi-Fi. And it works right out of the box. No other phone makes staying in touch this much fun.

iPhone 4 introduces a whole new way of multitasking. Now you can run your favourite third-party apps — and switch between them instantly — without slowing down the performance of the foreground app or draining the battery unnecessarily.1 This smarter approach to multitasking is available only in iOS 4.

Shoot your own movies in high definition. Capture impressive video even in low-light settings, thanks to the advanced backside illumination sensor and built-in LED light. Then edit and create your own mini-masterpiece right on iPhone 4 using the iMovie app — with Apple-designed themes, titles and transitions. It’s available on the App Store for US$4.99.

Take beautiful, detailed photos with the new 5-megapixel camera with built-in LED flash. The advanced backside illumination sensor captures great pictures even in low light. And the new front-facing camera makes it easy to take self-portraits.